Viewpoint – The NARS Philosphy

NARS Cosmetics - Aviator Journal

The NARS Philosophy

At the heart of NARS Cosmetics is François Nars? desire to empower women to experiment and have fun with makeup by teaching them how to enhance their natural beauty and individual characteristics. The philosophy is iconoclastic: François believes there are no rules when it comes to beauty. He says, ?Whatever makes you look and feel good is right.? The power of NARS lies in its elusive, yet tangible appeal: to feel more glamorous, confident, stylish, forward and infinitely more you. NARS has the ability to be many things to many people: a stylish accessory, a guilty pleasure, or a makeup wardrobe staple, but it?s a certain allure imparted by François Nars that makes NARS a state of mind and a lifestyle brand for the future.

NARSskin packaging looks beautiful and feels good, all part of François? belief that his products should be experienced on all levels. The packaging of NARS Cosmetics and NARSskin is as classic, modern, luxurious and chic as the product it houses. Created by design genius Fabien Baron, NARS Cosmetics? sleek black soft touch casing has become a design icon, the ultimate union of aesthetics and function. Custom designed by Fabien and committed to reflect the simple, elegant, clean lines that François loves.

I have always believed in keeping makeup simple. Simple is for every woman who knows she can be both real and sexy at the same time.

François Nars

François? mantra regarding beauty is, ?Great skin is the first step in looking beautiful.? His desire for NARSskin is to utilize the world of plant extracts for their wealth of nourishing benefits and properties. He believes that what we put on our skin should mirror what we put in our bodies like water, vitamins, nutrients and antioxidants. NARSskin offers women a collection of products delivering the benefits of nature, utilizing exclusive technology. The system is formulated to cleanse, hydrate, revitalize, soothe and protect, providing skin with a luminous, healthy appearance. NARSskin delivers results in an edited regime that enhances and protects the appearance of women?s skin today in preparation for the future.

The NARS Cosmetics collection provides women with a full spectrum of classic and fashion colors and innovative products from which they can build their makeup wardrobe and express their individual styles. Wearable, translucent, concentrated color allows women to experiment with a full range of hues, each compressed to reach maximum density creating the rich, intense shades imagined by François. Strong pigments and exceptional formulations create true color and velvety textures that provide optimum control in application. Always on the cutting edge, François revolutionized the beauty industry with products such as The Multiple, the original three-in-one multi-functional stick.

More from this issue


NARS, The Multiple

Read now