It?s the fashion and hair that in my opinion really complete an outfit. Hair styles are something we can all take inspiration from regardless of budget; whilst I may not be able to spend £5,000 on a dress, I can definitely copy a designer hair do! Perhaps I needed to have told myself that when I was younger! My first memory of designer fashion was persuading my parents to take me to Harrods to buy a Dior top which I?d saved and saved for. I didn?t know how much it would cost, but had a picture of Martine McCutcheon wearing it and had saved an enormous £40 to buy it. My parents didn?t know much about designer fashion and presumed £40 would be more than enough for the top. Unfortunately, when we arrived it was more like £300 ? needless to say I left empty handed.

I used to get a lot of hand-me-down clothes when I was younger and whenever the big bin bag of stuff would arrive from family and friends it was the most exciting thing in the entire world. But at that age, I never really made the connection between fashion and a career. I went on to study Economics, Business and East European Studies at UCL, so no fashion training other than the glossies and the internet! My degree was very hard and taught me a lot, I had to juggle so much work to do such a demanding course and it gave me such a good grounding when it came to balancing workload and working with people from other cultures ? all very important in fashion and in business generally.

I couldn?t have turned What I Wore Today (WIWT.com) from a jokey blog into an established global site if it wasn?t for my business background from university and from my experience working in tech start-ups after I graduated. I?d have never been interested in studying fashion at degree level, my predominant passion is still business really. I?m just very lucky that I?ve managed to create a business out of something I love!

I still had all the day to day business development projects to work on! I quit my job in 2011 so have been writing full time and running WIWT.com since then.

I?m always asking designers what inspires them and often hear amazing stories of art and history, but I am more inspired by the every day. If I see something I want I?ll usually obsess about it until its mine! You see I?ve always been fascinated by other people?s success and how they achieve it ? if someone?s driving a Ferrari, I want to know how they got rich! I?ve never been someone to read books or self-help guides on time management and business skills, I much prefer learning from being around other creative people and simply witnessing how they go about their lives.

And I think this relates to the celebrities I meet, which I get to do fairly often. I?m not sure who has been my favourite, I worked with Christopher Kane on some brand projects a few times and he was really lovely. I guess there?s always something particularly exciting about interviewing people you grew up obsessed with ? meeting the Spice Girls was a highlight. I?m generally totally comfortable interviewing huge ?names?, yet I know if I had the chance to interview someone like Beyonce or Tyra Banks, I would just turn to jelly!

Mind you, I?m not that fussed about wearing current trends. I have to be aware of current trends for my work so I can appreciate most aspects of fashion, but won?t always want to wear it all. It?s important to dress how you feel comfortable and in things you know suit your shape AND your personality. The most stylish people I know may dress with a nod to current trends (it?s hard not to with such a trend driven high street) but generally they dress in a style they?ve developed for themselves over time. As a general rule of thumb I prefer ?fierce? to ?frills? ? I don?t really do girly girly. I love bright colours, bold prints and interesting cuts. I see clothes as an opportunity to make a statement, so I don?t really own anything plain ? it just seems like a waste!

But we?re so demanding these days, everyone is so in tune with what is happening at the fashion shows and in celebrity culture ? and they all want a piece of it ? so I do worry about people ignoring the provenance of their clothes. People are well aware of the problems in the garment industry these days, but the desire for cheap fashion seems to supersede their guilty conscience. I personally think it?s a bit of a shame that the high street is now so trend led; outfits are so well put together within the stores that there?s a risk that people won?t develop their own sense of style and everyone will just look the same. But saying that, more and more people seem to be interested in fashion and the abundance of cheap fashion on the high street makes it easier than ever for people to copy catwalk styles, which is great.